기사 (1건) 리스트형 웹진형 타일형 Review:Doing Business Concerning Humankind: Cause Marketing Review:Doing Business Concerning Humankind: Cause Marketing A recent feature & culture in The Postech Times covered “cause marketing,” or “doing business concerning humankind.” It explained the concept of cause marketing by providing readers a few successful and unsuccessful examples. It concluded that there were three things to be aware of when designing cause marketing. Firstly, as shown from the failure of Domino’s, people still wish to get a similar product while helping others. They do not want to get half of their pizza chopped off even for the sake of donation. Secondly, there should be a relationship between the product the consumers buy and th Opinion | Bin Sang-hyun (PHYS 14) | 2015-06-03 11:49 처음처음1끝끝