Globally, the pandemic is slowly coming to an end with many countries having or are projected to lift rules and restrictions related to Covid-19. However, recent sights at the Consumer Electronics Show (CES) 2023, held in Winchester, Nevada from Jan. 5 to Jan. 8, seemed to give an insight into how most tech companies worldwide were struggling to rebound after the losses experienced during the pandemic. The pandemic, although undoubtedly the most critical, was not the only problem they faced during their recent struggles.
 The Wall Street Journal released a video on Jan. 7th at CES 2023. Dalvin Brown 
explains how changes in the economy and the lack of BC funding planted more hurdles for tech companies. He interviews multiple companies starting with Aaron Oppenheimer, a co-founder of Color + Light. They discuss how covid lockdown was a big challenge for him and his company alike as they had originally planned to launch their items in 2022 but the abrupt change in economic statistics like the consumer price index led to a decrease in funding due to uncertainty in future predictions. Other companies like Steambox lost their manufacturing partner in Asia due to strict covid restrictions in China. 
 Alongside the pandemic, the overall venture funding in the United States has decreased by more than 50 percent from the fourth quarter of 2021. With all these abrupt changes, CES looked less lively this year. Around 200,000 people were reported to visit CES in 2019, but only 44,000 attendees were at the CES in 2022. Carolina Milanesi, the president of Creative Strategies, predicted that the abrupt decrease in number was due to most companies deciding to delay their products and take time in observing the market trends with the pandemic and decrease in funds.
 As the decrease in the size of CES implies, most tech companies worldwide have taken the stance of stepping back and delaying the release of their products. With increased inflation in the US and other major economies, most investors are also decreasing funding and are choosing to deposit their money into the bank. Alongside the aforementioned reasons, there have been multiple reasons why tech companies have struggled recently.
 The first is the slow shift of production plants from China to other countries. This shift is a response to growing concerns about pandemic-induced supply chain disruptions and geopolitical tensions. For a long time, China was the world’s biggest factory floor for most electronic devices with cheap labor costs and production capacity. However recent events like the trade war during the presidency of Donald Trump and conflicts with Hong Kong and China have led to many production plants moving out of China. Recently, Apple and Xbox have started shipping their products from Vietnam while Amazon has made their Fire TV devices from India. All these products were produced in China a couple of years ago. This change will need a few years to settle, as complicated laws related to tariffs and more will be implanted. 
 Along with this shift, other supply chains have struggled to meet the increased demand after the pandemic. Implementations to solve these issues are projected to take a few years and until then, most tech companies will need to negotiate with their currently secured materials. Also, improvements in cyber-attacks and security threats mean that all companies must invest in cybersecurity solutions. Not only this, but sustainability is also becoming more of an issue and is projected to be a must-have for tech companies. Investors and consumers alike will demand sustainable technology along with transparency so that no negative environmental impact can be hidden. Companies will need to use green energy and work to reduce waste; producing the best product is not the only priority from now on.
 Korean tech companies have also declared that they will decrease their investment budget. Companies like SK Hynix declared in their performance announcement that they are expecting a decrease in demand for semiconductors in 2023 and will decrease their investment by around 10%. Many startup companies have also declared that they will postpone their release of items due to the inability of receiving enough funding. However, Samsung electronics hinted that they already are the most competitive company and production costs and will continue to increase their investments, which could spark another game of chickent.